Overview

The NBA’s international offices work to carry out the league’s strategy of growing the game of basketball globally by hosting NBA events around the world, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, selling international media packages, and overseeing international public and media relations. Based in London, the Director of Events, Marketing & Operationswill work across all business units on the design, planning and implementation of NBA events and operations throughout EMEA. This position will take a lead role in the management of our Global Games series and influencer marketing programs.

Major Responsibilities:

Serve as EMEA City Manager for Global Games in region, focusing on overall management of event operations; including:

Work closely with NY/NJ colleagues on event operations and logistics;

Day-to-day contact for event promoter and venues;

Support management of marketing plans working in conjunction with Marketing team;

Liaison with Global Partnerships on partner deliverables;

Budget planning & internal event memo process;

Support tracking all event costs;

Manage any relevant agency contracts/RFP process.

Serve as project manager for new events (outside of existing event program); including:

Manage projects from inception to completion;

Coordinate involvement of other departments both in region and from US departments;

Manage third party contractors, where needed.

Support management of celebrity/influencer marketing programs; including:

Foster relationships with targeted ambassadors across sports and entertainment;

Serve as internal contact to leverage opportunities;

Manage contract process.

Manage day-to-day operations of player marketing initiatives serving as primary contact for EMEA

Support management on strategic partnerships in effort to maximize NBA business opportunities across region

Maintain open and ongoing communication lines with New York and regional EMEA offices

Monitor, research and track European trends in event sponsorship and marketing

Required Experience & Knowledge:

Minimum of 8 -10 years of relevant international event and marketing experience

Fluent in English. A second language preferred, additional languages a plus

Direct European event management experience

Ability to work well in complex and dynamic environment

Abilityto develop strong relationships both internally and externally to execute successful events based on stated objectives

Expertise in project management techniques and application

Team player, self-motivated and goal oriented

Excellent management skills (may have direct reports)

Strong communication skills (verbal and written)

Broad knowledge of event marketing, experiential marketing, media, brand management, promotions – conception through execution and event management

Position will require significant international travel

Excellent computer skills including PowerPoint, Excel, Word, Adobe Photoshop and Illustrator

Educational Background Required:

Bachelor degree

Tagged as: England, London, UK