Fan Experience – Ryder Cup
As the Ryder Cup showdown between Europe and the U.S.A. captures the sporting headlines for Team Europe’s emphatic win inside the ropes at Le Golf National, Paris, the success of the event for fans and sponsors outside the ropes has been hailed as unprecedented by organisers.
U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf Federation (FFG) Olivier Denis Masse said, “When we first bid to host the Ryder cup 8 years ago a fan zone was an important part of the global project. Provision Events have brought a great deal of international experience to the delivery of the fan zone, which was officially inaugurated by the Deputy Mayor last week. The Sports Minister also came to visit the village and congratulated the French Golf Federation for the quality of the facilities. She even took her first ever golf lesson here! The number and variety of people coming to the experience is incredible. Around 35,000 people have been to the fan zone, trying golf often for the first time and taking lessons with the Professionals on site.”
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